Having trouble reading this email? Click here to read it online

  VisitEngland. Inspire, Engage, Connect.   February 2012  
  Edition 1  

VisitEngland eNews 

Last week at the British Museum in London at the latest stage of his England road-show, our Secretary of State, Jeremy Hunt, updated industry on the first ever domestic UK marketing campaign inviting the industry, to become part of the “Holidays at home are GREAT” campaign and start uploading offers through the new submission form. This year is an unprecedented opportunity for England to engage with new audiences and inspire visits from the home market as well as from overseas. Here at VisitEngland, we want to work with you, the industry, to incentivise Brits by offering them thousands of reasons to choose this country first for a holiday. I’d like to extend my thanks to the destinations and trade associations around the country who are supporting us and to the hundreds of businesses large and small who have registered to join in.
James Berresford
CEO, VisitEngland

Become part of the biggest ever domestic marketing campaign

Using the new online submission form businesses can now upload offers to display on the campaign website, to be launched on 8 March with a TV ad featuring top British actors and starring Destination UK!
This website will act as a ‘one-stop shop’ for visitors to browse and select the offers they are interested in. They will then be taken to the offer provider’s site for fulfilment. Due to testing of the new site, VisitEngland would like to receive offers by 28 February 2012 and will endeavour to get these offers onto the site for the launch of the TV ad on 8 March. Offers uploaded after the 28 February will be published after the campaign has begun.
Don't miss out! To find out more visit our website 

Your Opinion Matters

April will see the third anniversary of the launch of VisitEngland as your national tourist board. The organisation was created at the behest of the tourism industry and our aim is to deliver its remit to the highest standards and in the most transparent and engaged manner possible. We have therefore commissioned Qa Research to consult with the industry to establish overall satisfaction levels with VisitEngland and ultimately to ensure that our activities and performance are in line with industry needs and expectations. Next week you will receive an email asking you to take part in this survey. We do hope that you can find time to complete the questionnaire as the more people who respond, the better an overview we will have of our performance.
Visit our website for further information about VisitEngland activity

Positive October for Domestic Tourism

October 2011 saw a continuation of the year’s upward trend in domestic tourism, with a 9% growth in overnight trips in England leading to an increase of 5% in the amount spent by visitors.
This has contributed to an overall uplift of 7% in the number of trips taken between January and October last year, with growth across all trip purposes – holiday, business and visiting friends and relatives.

View the full report

Airport Welcome Seminar

On 1 February, VisitEngland held a seminar for representatives from airports across England, to discuss the important subject of welcoming visitors.
The first of its kind, the seminar was opened by the Minister for Tourism and Heritage, John Penrose MP and was hosted at Gatwick Airport’s Sofitel Hotel. Since 2009, 15 airports across England have undertaken a ‘Welcome Audit and Improvement Plan’ process, which reviews the visitor’s journey through the airport.
Airport operators and supporting partners shared details of improvements made following the results from their Welcome Audits along with best practice in providing the best welcome possible.

More on the Welcome Airport Project 

Future captains of industry support ETW 

It’s never too soon to start recruitment as VisitEngland’s Jenny McGee found when she attended a primary school careers fair as part of the build-up to English Tourism Week. Laurel Lane Primary School, has Heathrow Airport on its doorstep and pupils were keen to hear about the jobs and potential career paths that the visitors flying over their borough support.
A recent report from the Office for National Statistics’ Tourism Intelligence Unit (with support from the English Tourism Research & Intelligence Partnership) includes an extensive analysis of employment in tourism drawing on the Annual Population Survey (APS) data and Workforce Jobs (WFJ) data. It provides a fascinating insight into the role that tourism could play in providing future employment for the future generations.

Apprenticeship Week 2012

This week Vince Cable launched the biggest ever Apprenticeship Week (6-10 February), with more than 500 events across the UK. The national week aims to raise the profile of apprenticeships amongst employers, individuals, teachers, parents and the media.
Research shows that there are clear benefits to apprenticeships– most notably, increased competitiveness, productivity and reduced labour turnover. People 1st are urging businesses to take on apprentices and are encouraging those that have to nominate outstanding apprentices for the People 1st Rising Stars 2012 List. They are also keen to hear from senior executives who started their career as an apprentice and have rapidly risen through the ranks.
More information on Apprenticeships

IMEX Frankfurt 2012

VisitEngland is offering all suppliers interested in targeting the international business events market the opportunity to showcase their product in the England pavilion at IMEX in Frankfurt from 22–24 May 2012. IMEX is one of the leading global tradeshows for business events and last year the show attracted 9000 buyers including 3,900 hosted buyers.
The deadline to submit an application is 17 February.
To find out more about exhibiting options on the England pavilion contact Simon Gidman or visit the MeetEngland website

Destination Britain and Ireland Asia-Pacific

14-17 May 2012
This highly targeted and popular annual workshop allows you to meet operators from across the Asia-Pacific region incl. China, India and Australia and helps you to strengthen your business ties with key decision-makers in the region.
This year, it will take place in Bangkok from the 14-17 May.
If you are interested in attending or would like VisitEngland to highlight your products, please contact Anke Monestel or visit the website for more information on the mission

Deregulating the tourism industry

Recommendations from an independent panel for widespread deregulation of the tourism and hospitality industries were published at the end of last month. The report, “Smart Regulation and Economic Growth - Seizing the Tourism Opportunity” outlines a number of proposals to amend or in some cases cut regulations covering areas such as planning and use classes regulations, travel insurance, food labelling, health and safety rules, employment restrictions in the tourism sector, licensing and many other areas of concern to the industry. This is an excellent report which if followed through will help to free the hospitality and food and drink businesses from overly burdensome rules.
For further information visit the DCMS website 

12 towns chance to become a 'Portas Pilot'

Towns and cities across England are being handed the chance to breathe new life into their ailing high streets.
Mary Portas and the Local Government Minister, Grant Shapps, have launched a competition to choose 12 towns to become 'Portas Pilots', with the winners benefiting from a share of £1 million to help turn around their “unloved and unused” high streets.

Find out more on Portas Pilots.

If you do not wish to receive emails from VisitEngland, please unsubscribe here.