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| Issue 45 12 May 2010 |
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| Welcome to this edition |
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| Dear Reader,
Welcome to VisitBritain news, our fortnightly
e-newsletter, providing you with our latest international market intelligence, partnership marketing opportunities, tourism events and news.
Hot off the press, Jeremy Hunt, Conservative MP for South West Surrey, has this afternoon been announced as the new Secretary of State for Culture, Olympics, Media and Sport in the new Conservative-Liberal Democrat coalition government having held the post in the Shadow Cabinet since 2007. His portfolio will be enlarged from that of his predecessor with additional responsibility for the Olympics.
The appointment of Ministers and Junior Ministers will be made over the next few days.
In this issue...
Kind regards
Shivah Jahangir-Tafreshi
Stakeholder Communications Manager
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| VisitBritain News |
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British film location app launches as Robin Hood premieres
We and our partners, VisitEngland, Experience Nottinghamshire, East Midlands Tourism, Nottingham City Council and Nottingham County Council, are hosting a gala screening of Robin Hood in Nottingham tonight. This coincides with a new British Film Location app being launched across all smart phones, including the iPhone.
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@VisitBritainBiz - corporate Twitter account launched
VisitBritainBiz, our corporate Twitter goes live today. Follow us @VisitBritainBiz as we provide regular tweets on the latest research and statistics, press/PR activities, industry events and opportunities.
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Check out VisitBritainBiz  |
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VisitBritain and Embratur sign agreement to boost tourism
Last week, we and Embratur – the Brazilian national tourism organisation - signed an official agreement to increase tourism between the two countries around the London 2012 and Rio 2016 Olympic and Paralympic Games. The two organisations will work together on key areas, such as joint lobbying for increased air capacity between the UK and Brazil, introductions to key contacts, promotional swaps and reciprocal support in the run-up to both the 2012 and 2016 Games. For more information contact Robin Johnson or Chris Foy.
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Premier League players talk about their favourite parts of Britain
As part of our partnership with Barclays Premier League, enabling us to reach potential visitors in 211 markets worldwide, we have interviewed a number of international football players to find out their favourite places in Britain.
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| Read more and watch these interviews |
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| Opportunities |
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Attend our Europe market webinar
We will be hosting a free live webinar from our London, Berlin and Stockholm offices on 26 May 2010, 2:30 pm (BST) for approx one hour. Along with sharing the latest market intelligence and details of our planned activity, we will be giving some pointers on how business to Britain is shaping up. All you need to participate is access to the internet and sound on your PC. Full instructions on how to log-on will be sent prior to the event.
Places are limited, contact Adriana Conte to register.
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Free advert in 'Britain' - the official magazine
Subscribe to ‘Britain’ – the official magazine - at half price and receive a free advert in our next issue, worth £120. On sale in all branches of WHSmith, and with almost 25,000 paid subscribers, ‘Britain’ is the ideal publication to help promote your business. Offer ends 1 June 2010.
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Find out how you could qualify  |
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FindsYou - new service for accommodation providers
FindsYou is looking for more accommodation providers to satisfy demand from holidaymakers using its new service, launched last month on VisitBritain.com. We have negotiated a free trial until the end of September for all quality assessed accommodation providers. Almost 7000 National Quality Accommodation Scheme (NQAS) members have signed up and are already receiving enquiries.
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| Sign up for this service |
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Marketing workshop - targeting international consumers
A few places are remaining for our afternoon workshop on 27 May 2010 where you will have the opportunity to hear about the research behind our key marketing themes, (Classic, Dynamic, Luxury, Gay & Lesbian and Gen Y) for 2010-2012 and see the campaign creative, as well as how you can align your marketing proposition to maximise the interest generated. Contact Louise Bryce.
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Reach the Nordic trade at Destination Britain
There is still time to register for Destination Britain, which is going to the Nordics this June, giving you the chance to meet with over 80 key contacts from Denmark, Sweden, Norway and Finland. Taking over from COSH and Meet the Brits!, we are organising an intensive day of pre-booked meetings with key buyers from across leisure, trade and business tourism sectors. The booking deadline is 31 May 2010.
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| Find out more and register |
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Send us your deals and discounts
Maximise your exposure in the US and Canada, send us your deals and discounts for the US market to help promote your value for money message.
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| More information |
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| Insights & Statistics |
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'Trends Update'
Discover how quickly the Chinese economy is growing, how much IATA believe the volcanic ash cloud has cost the global aviation industry and what the latest UK unemployment figures show, plus lots more in the latest edition of 'Trends Update'.
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| Tourism News |
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The Tourism Society Annual Conference 2010
The Tourism Society annual conference 2010 will be held on 14 June at Lord's Cricket Ground. Topics include, new media & marketing for the future, politics, philosophy and economics for small tourism businesses and many more.
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© British Tourist Authority 2009, All rights reserved 1 Palace Street, London SW1E 5HX
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